This strategy will pay off in the long term as automating the data gathering process can become one of the most tedious and time-consuming tasks. What’s even better is that you can decrease the time you spend analyzing competition by using a web scraping tool and focus more on building a better business. Pieces of information about the exact location, working hours, delivery services, or business type are just a couple of the ones you can find by browsing Yelp. If you own a business or are looking to start one, finding out valuable information about the competition can improve your success rate by a wide margin. Yelp is one of the most popular online platforms where users can share their experiences while helping others make informed decisions about local businesses. ![]() Why Yelp is the perfect place to scrape competitor data ![]() You can easily find answers to questions like “How many times do they post per week?” or “What visuals keep engagement at a high level?” just by scraping. By analyzing your competitors' social media strategy, you can find out what works and what doesn’t in just a couple of minutes. Social media isn’t useful just for strengthening the bond between business and customer. For example, if you own a restaurant, you can find out that a specific dish like the vegan burger is trending in your city, so you can make adjustments to your menu to drive more sales. Scraping your competitors’ product lines and categories helps you better understand the trends that define the market. Using a web scraping tool can help you automatically get updated information regarding your competitor’s pricing strategy and flash sales. Investigating competitors' product pricing, overseeing their product line and categories, or analyzing their social media strategy are just three of the most valuable tactics you can use to improve your business.įinding and comparing product prices is not a very challenging task, but it is time-consuming. In the following article, we will build a script that will help us gather all the information we need regarding our business competitors by taking advantage of their public Yelp profiles. We just have to find a way to automate the data gathering process. With social media gaining a lot of traction in the last couple of decades, businesses are trying to be more present in their customer’s life by creating an online presence. Nowadays, your competitors already have all the information you need in the open. ![]() This way, you can focus on delivering the most value to your customers. Actual competitor analysis is a tedious process that’s better left to the software. Have you ever wondered how businesses keep track of the competition? Of course, double agents, private investigators, and binoculars may sound fun, but real life isn’t like the movies.
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